Matt Cutts best known for being the Google SEO Guru recently talked about some SEO tips and traps at the PubCon in Las Vegas in November 06. My favorite part is the discussion of inbound links.
There is so much misinformation and speculation on proper linking and the importance to good ranking. Here’s what Mr. Cutts revealed:
1. Don’t bother trying to build inbound links very quickly. They will only be counted in a fashion that’s similar to real-world link attraction. It’s just not natural to expect a site to gain 125 inbound links in 1 day. Patience is the rule.
2. Despite the controversy over the value of reciprocal inks, Matt suggests that they are worthwhile, as long as they come from related type sites.
Overall the advice is don’t try to fool (cheat) Google. It will likely cause one of the Google filters to apply to your site meaning a penalization in your ranking.
