If you’re managing pay per click campaigns you know, or most definitely should know the importance of incorporating a thorough negative keyword list. Unless, of course, you’re bidding all of your terms exact match … and if that’s the case unless you can climb into the minds of all of your potential customers, you could be missing out on a lot of qualified traffic.
Check out this free negative keyword listing from Engine Ready here. The folks at Engine Ready claim their list includes over 420 negative keywords that are useful for most businesses.
They also have a couple other intriguing ideas on how to build your negative keyword list. It’s worth the visit.
