Finally, there’s an easier way to leverage the power of geotargeting your Google AdWords campaigns by analyzing CTR’s, Conversion rates and CPA’s by geographic origin. Using the new AdWords report “Geographic Performance”, you can run a report at the account, campaign or AdGroup level that’ll show you metrics by country, region, metro area and city.
Some or all of this data might be also available in your analytics, but always required the extra step to run the analytics report. Additionally, you’d have to have your analytics setup in a similar campaign and AdGroup format to get this information in this useful layout.
Couple things I question – why are we forced to run the report that shows a daily listing only? Running a month’s worth of data will require some Excel gymnastics to create meaningful summaries.
And, it would be a great enhancement to make this report interactive by using a map. As you move your mouse around the map, your key metrics would appear. It’d be great to also be able to interactively consolidate regions on a map to get summary level statistics for larger areas such as Southern California.
But our team will gladly take this first version of the report and begin further refining and tweaking our client’s accounts while we closely measure the impact in performance from using this data.
Note that this report approximates geographic location based on the Internet Protocol (IP) addresses of people who saw your ads.
