It’s interesting to note how the United Way is launching a social media campaign to raise funds. With a headstart from one of its 500 cause members, the United Way is now jumping on board the Facebook, MySpace and Twitter boats.
It all started when 1 United Way member on Facebook asked her friends to donate money to the United Way instead of buying her birthday gifts.
Although a bit short on strategy, it’s nice to see that charitable organizaitons are realizing the potenetial benefits from approriate use of social media.
“We need to understand how to use the social media and the new technology”, said Vince Corrado, this year’s campaign chief.
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