Recently, Microsoft released a beta of an enhanced Bing search engine called Visual Bing. Instead of returning text, Visual Bing displays images of the products that match your search query.
Currently limited to just several “galleries” and a bit on the slow side, it does point to some hope that search will evolve in a big way. Search marketers have been limited to 70 characters in the major engines for their PPC ad creative. After 9 or so years of PPC, there’s a limitation to how innovative a marketer can get with 70 characters.
Additionally, searchers now simply scan the copy instead of really reading the text. If Visual Bing is a stepping stone to a more visual presentation of search results, both organic and paid, it will breathe life into traditional marketers who are looking for more creative and effective ways to drive profitable traffic beyond a 70 character text ad.
