Google announced today that when searches use their browser enabled phones to search, Google will display the business’s phone number and allow the searcher to click on the number in the search query.
The advertiser will pay the same CPC charge as if the searched click on the PPC listing on a Google search page. For most businesses, this won’t require really much impact on their search strategies.
However, for companies that advertised more on a local basis, they may begin to see a larger amount of calls coming in from searches on phones. These types of calls, may in some cases, have a higher propensity to convert.
If that’s the case, as the business may want to bid more on phone searches than computer browser searchers. As of now, advertisers can only have 1 bid.
Let’s hope that Google allows advertisers to manage their mobile ads with more granualarity soon.
