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	<description>Tips and Interesting Stuff About Internet Marketing</description>
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		<title>Web Marketing with Soul</title>
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		<title>Google Starting to Charge CPC on phone searches</title>
		<link>http://solutionsinsight.wordpress.com/2010/01/04/google-starting-to-charge-cpc-on-phones/</link>
		<comments>http://solutionsinsight.wordpress.com/2010/01/04/google-starting-to-charge-cpc-on-phones/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 01:33:54 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=85</guid>
		<description><![CDATA[Google announced today that when searches use their browser enabled phones to search, Google will display the business&#8217;s phone number and allow the searcher to click on the number in the search query. The advertiser will pay the same CPC charge as if the searched click on the PPC listing on a Google search page. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=85&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Google More Aggressively Entering Lead Generation Business</title>
		<link>http://solutionsinsight.wordpress.com/2009/11/11/google-more-aggressively-entering-lead-generation-business/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/11/11/google-more-aggressively-entering-lead-generation-business/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 20:57:34 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/2009/11/11/google-more-aggressively-entering-lead-generation-business/</guid>
		<description><![CDATA[With Google’s latest announcement about “AdWords Comparison Ads”, it’s beginning to look like Google is taking a step away from just providing listings, to instead qualifying potential customers and providing leads. AdWords Comparison Ads, which is currently limited to just a couple financial services, will let searchers compare multiple offers for similar services, potentially based [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=79&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Visual Bing &#8211; The New Look for Search?</title>
		<link>http://solutionsinsight.wordpress.com/2009/10/01/visual-bing-the-new-look-for-search/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/10/01/visual-bing-the-new-look-for-search/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:37:35 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=71</guid>
		<description><![CDATA[Recently, Microsoft released a beta of an enhanced Bing search engine called Visual Bing. Instead of returning text, Visual Bing displays images of the products that match your search query. Currently limited to just several &#8220;galleries&#8221; and a bit on the slow side, it does point to some hope that search will evolve in a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=71&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Social Media and Fundraising</title>
		<link>http://solutionsinsight.wordpress.com/2009/09/09/social-media-and-fundraising/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/09/09/social-media-and-fundraising/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:56:36 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=63</guid>
		<description><![CDATA[It&#8217;s interesting to note how the United Way is launching a social media campaign to raise funds. With a headstart from one of its 500 cause members, the United Way is now jumping on board the Facebook, MySpace and Twitter boats. It all started when 1 United Way member on Facebook asked her friends to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=63&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Importance of Storytelling in Marketing</title>
		<link>http://solutionsinsight.wordpress.com/2009/08/13/the-importance-of-storytelling-in-marketing/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/08/13/the-importance-of-storytelling-in-marketing/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:58:17 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=43</guid>
		<description><![CDATA[According to a 2006 study examining brain reaction to commercial brands, strong brand identities can create more excitement than weaker ones even in products considered dull such as insurance. Stories tend to create a stronger reaction to products as they engage us, if &#8230; A successful marketing story has at a minimum 2 basic features: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=43&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>PPC vs. SEO &#8211; Updated Study</title>
		<link>http://solutionsinsight.wordpress.com/2009/08/04/ppc-vs-seo-updated-study/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/08/04/ppc-vs-seo-updated-study/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 19:53:24 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=34</guid>
		<description><![CDATA[Here&#8217;s a common situation: You&#8217;re a Marketing Director for an eCommerce company tasked with generating company revenue at the lowest cost per order. You have a fixed marketing budget and need to figure out how to allocate your miniscule piece of the corporate pie to SEO and PPC. Well a study just released by Engine [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=34&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Location, Location, Location</title>
		<link>http://solutionsinsight.wordpress.com/2008/09/06/location-location-location/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/09/06/location-location-location/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 22:09:56 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=27</guid>
		<description><![CDATA[Finally, there’s an easier way to leverage the power of geotargeting your Google AdWords campaigns by analyzing CTR’s, Conversion rates and CPA’s by geographic origin. Using the new AdWords report “Geographic Performance”, you can run a report at the account, campaign or AdGroup level that’ll show you metrics by country, region, metro area and city. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=27&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Power of Equilibruim</title>
		<link>http://solutionsinsight.wordpress.com/2008/03/02/the-power-of-equilibruim/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/03/02/the-power-of-equilibruim/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 04:55:33 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=26</guid>
		<description><![CDATA[The word on the street is that PPC advertising will fall out of favor with advertisers as the economy worsens. Further, I&#8217;m hearing that companies will steer more towards natural optimization so they can avoid PPC click charges. This is absolutely insane. Think about it &#8230; the PPC environment is a classic case of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=26&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Great Free PPC Tool Available</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/26/great-free-ppc-tool-available/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/26/great-free-ppc-tool-available/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 20:29:47 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=25</guid>
		<description><![CDATA[If you&#8217;re managing pay per click campaigns you know, or most definitely should know the importance of incorporating a thorough negative keyword list. Unless, of course, you&#8217;re bidding all of your terms exact match &#8230; and if that&#8217;s the case unless you can climb into the minds of all of your potential customers, you could [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=25&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Speaking the Right Language &#8211; The Life cycle of the purchase</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/17/speaking-the-right-language-the-life-cycle-of-the-purchase/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/17/speaking-the-right-language-the-life-cycle-of-the-purchase/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 03:12:47 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=24</guid>
		<description><![CDATA[Something that I still see many marketers forget is that prospects who are thinking of doing business with you are in different places in the buying cycle. Some may be launching their first attempt to research the general options related to products and services that meet their needs. Some have decided exactly on which product/service [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&amp;blog=500625&amp;post=24&amp;subd=solutionsinsight&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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