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	<title>Web Marketing with Soul</title>
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	<description>Tips and Interesting Stuff About Internet Marketing</description>
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		<title>Web Marketing with Soul</title>
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		<title>Visual Bing &#8211; The New Look for Search?</title>
		<link>http://solutionsinsight.wordpress.com/2009/10/01/visual-bing-the-new-look-for-search/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/10/01/visual-bing-the-new-look-for-search/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:37:35 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=71</guid>
		<description><![CDATA[Recently, Microsoft released a beta of an enhanced Bing search engine called Visual Bing. Instead of returning text, Visual Bing displays images of the products that match your search query.
Currently limited to just several &#8220;galleries&#8221; and a bit on the slow side, it does point to some hope that search will evolve in a big [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=71&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>Social Media and Fundraising</title>
		<link>http://solutionsinsight.wordpress.com/2009/09/09/social-media-and-fundraising/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/09/09/social-media-and-fundraising/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:56:36 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=63</guid>
		<description><![CDATA[It&#8217;s interesting to note how the United Way is launching a social media campaign to raise funds. With a headstart from one of its 500 cause members, the United Way is now jumping on board the Facebook, MySpace and Twitter boats.
It all started when 1 United Way member on Facebook asked her friends to donate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=63&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>The Importance of Storytelling in Marketing</title>
		<link>http://solutionsinsight.wordpress.com/2009/08/13/the-importance-of-storytelling-in-marketing/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/08/13/the-importance-of-storytelling-in-marketing/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:58:17 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=43</guid>
		<description><![CDATA[According to a 2006 study examining brain reaction to commercial brands, strong brand identities can create more excitement than weaker ones even in products considered dull such as insurance.
Stories tend to create a stronger reaction to products as they engage us, if &#8230;
A successful marketing story has at a minimum 2 basic features:
1. Characters the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=43&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>PPC vs. SEO &#8211; Updated Study</title>
		<link>http://solutionsinsight.wordpress.com/2009/08/04/ppc-vs-seo-updated-study/</link>
		<comments>http://solutionsinsight.wordpress.com/2009/08/04/ppc-vs-seo-updated-study/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 19:53:24 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=34</guid>
		<description><![CDATA[Here&#8217;s a common situation:
You&#8217;re a Marketing Director for an eCommerce company tasked with generating company revenue at the lowest cost per order. You have a fixed marketing budget and need to figure out how to allocate your miniscule piece of the corporate pie to SEO and PPC.
Well a study just released by Engine Ready (which [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=34&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>Location, Location, Location</title>
		<link>http://solutionsinsight.wordpress.com/2008/09/06/location-location-location/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/09/06/location-location-location/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 22:09:56 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=27</guid>
		<description><![CDATA[Finally, there’s an easier way to leverage the power of geotargeting your Google AdWords campaigns by analyzing CTR’s, Conversion rates and CPA’s by geographic origin. Using the new AdWords report “Geographic Performance”, you can run a report at the account, campaign or AdGroup level that’ll show you metrics by country, region, metro area and city.
Some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=27&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>The Power of Equilibruim</title>
		<link>http://solutionsinsight.wordpress.com/2008/03/02/the-power-of-equilibruim/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/03/02/the-power-of-equilibruim/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 04:55:33 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=26</guid>
		<description><![CDATA[The word on the street is that PPC advertising will fall out of favor with advertisers as the economy worsens. Further, I&#8217;m hearing that companies will steer more towards natural optimization so they can avoid PPC click charges.
This is absolutely insane.
Think about it &#8230; the PPC environment is a classic case of the capitalistic world [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=26&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<title>Great Free PPC Tool Available</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/26/great-free-ppc-tool-available/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/26/great-free-ppc-tool-available/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 20:29:47 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=25</guid>
		<description><![CDATA[If you&#8217;re managing pay per click campaigns you know, or most definitely should know the importance of incorporating a thorough negative keyword list. Unless, of course, you&#8217;re bidding all of your terms exact match &#8230; and if that&#8217;s the case unless you can climb into the minds of all of your potential customers, you could [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=25&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Speaking the Right Language &#8211; The Life cycle of the purchase</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/17/speaking-the-right-language-the-life-cycle-of-the-purchase/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/17/speaking-the-right-language-the-life-cycle-of-the-purchase/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 03:12:47 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=24</guid>
		<description><![CDATA[Something that I still see many marketers forget is that prospects who are thinking of doing business with you are in different places in the buying cycle. Some may be launching their first attempt to research the general options related to products and services that meet their needs.
Some have decided exactly on which product/service category [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=24&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The 2008 Recession &#8211; A Self-Fulfilling Prophecy?</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/14/the-2008-recession-a-self-fulfilling-prophecy/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/14/the-2008-recession-a-self-fulfilling-prophecy/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 21:28:35 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=23</guid>
		<description><![CDATA[It&#8217;s happening  &#8211; despite whether the US economy was headed for a recession, we, the people of the US, seem to be willing to make it a certainty. Not that it&#8217;s our fault. The headlines on most major news sites seem to proclaim the doom that awaits.
Businesses have been forced to take an even [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=23&subd=solutionsinsight&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social Media and Customer Service</title>
		<link>http://solutionsinsight.wordpress.com/2008/02/12/social-media-and-customer-service/</link>
		<comments>http://solutionsinsight.wordpress.com/2008/02/12/social-media-and-customer-service/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 00:36:24 +0000</pubDate>
		<dc:creator>Brian Lewis</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://solutionsinsight.wordpress.com/?p=20</guid>
		<description><![CDATA[Had lunch today with Becky Carroll, President of Petra Consulting Group. Becky&#8217;s firm specializes in helping organizations maximizing the return they get from customer relationship. She&#8217;s got some unique and extremely useful insights in social media and customer service.
I highly recommend you check out her blog at http://customersrock.wordpress.com . It&#8217;s well worth the read.
  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=solutionsinsight.wordpress.com&blog=500625&post=20&subd=solutionsinsight&ref=&feed=1" />]]></description>
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